Ries, Al.
The origin of brands : how product evolution creates endless possibilities for new brands / by Al Ries and Laura Ries. - New York : Collins, 2004. - 307 p. ;
9780060570156
Management--Brands
658.827 / RIE
The origin of brands : how product evolution creates endless possibilities for new brands / by Al Ries and Laura Ries. - New York : Collins, 2004. - 307 p. ;
9780060570156
Management--Brands
658.827 / RIE