Bennet, Anthony G. (Ed.)
The big book of marketing : lessons and best practices from the world's greatest companies / edited by Anthony G. Bennett. - New York : McGraw-Hill, c2010. - xv, 464 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Marketing overview -- Organizational responsibility -- Strategic planning -- Branding -- Marketing research -- Consumer purchasing behavior -- Organizational purchasing behavior -- Marketing communications management -- Sales -- Advertising -- Public relations -- Promotional marketing -- Direct marketing -- Brand ambassadors -- Product management -- Product development -- Product packaging -- Product pricing -- Product quality -- Supply chain management -- Wholesaling -- Warehousing -- Transportation -- Store retailing -- Internet retailing.
9780071067645
2009051788
GBA971243 bnb
Marketing--Case studies.
658.8 / BEN
The big book of marketing : lessons and best practices from the world's greatest companies / edited by Anthony G. Bennett. - New York : McGraw-Hill, c2010. - xv, 464 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Marketing overview -- Organizational responsibility -- Strategic planning -- Branding -- Marketing research -- Consumer purchasing behavior -- Organizational purchasing behavior -- Marketing communications management -- Sales -- Advertising -- Public relations -- Promotional marketing -- Direct marketing -- Brand ambassadors -- Product management -- Product development -- Product packaging -- Product pricing -- Product quality -- Supply chain management -- Wholesaling -- Warehousing -- Transportation -- Store retailing -- Internet retailing.
9780071067645
2009051788
GBA971243 bnb
Marketing--Case studies.
658.8 / BEN