Carbasho, Tracy
Nike : The vision behind the victory / Tracy Carbasho - Mumbai: Jaico Publishing House, 2011. - 185 p.;
This book provides a comprehensive analysis of the company, giving readers a full appreciation of its fascinating history and the attributes and strategies that have helped Nike outlast its competitors. Material derived from interviews with star athletes and marketing experts lend additional insight into the Nike phenomenon.
9788184952025
Management
966.949 / CAR
Nike : The vision behind the victory / Tracy Carbasho - Mumbai: Jaico Publishing House, 2011. - 185 p.;
This book provides a comprehensive analysis of the company, giving readers a full appreciation of its fascinating history and the attributes and strategies that have helped Nike outlast its competitors. Material derived from interviews with star athletes and marketing experts lend additional insight into the Nike phenomenon.
9788184952025
Management
966.949 / CAR