Du Plessis, Erik.
The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand / Erik du Plessis. - London ; Philadelphia : Kogan Page, 2011. - xvii, 251 p. : ill. ; 25 cm.
Includes bibliographical references (p. [245]-246) and index.
9780749461256 074946125X 9780749462987 (EISBN) 0749462981 (EISBN)
2010037756
Neuromarketing.
Advertising--Psychological aspects.
Marketing--Psychological aspects.
Branding (Marketing)
HF5415.12615 / .D8 2011
658.834 / DUP
The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand / Erik du Plessis. - London ; Philadelphia : Kogan Page, 2011. - xvii, 251 p. : ill. ; 25 cm.
Includes bibliographical references (p. [245]-246) and index.
9780749461256 074946125X 9780749462987 (EISBN) 0749462981 (EISBN)
2010037756
Neuromarketing.
Advertising--Psychological aspects.
Marketing--Psychological aspects.
Branding (Marketing)
HF5415.12615 / .D8 2011
658.834 / DUP