Batey, Mark.
Brand meaning / Mark Batey. - Special Indian Ed. - New York : Routledge, c2008. - xix, 257 p., [2] p. of plates : ill. (some col.) ; 24 cm.
Includes bibliographical references (p. 225-232) and indexes.
9780805864557 (alk. paper) 0805864555 (alk. paper) 9780805864540 (hbk.) 0805864547 (hbk.)
2007045418
Branding (Marketing)
Product management.
HF5415.1255 / .B39 2008
658.827 / BAT
Brand meaning / Mark Batey. - Special Indian Ed. - New York : Routledge, c2008. - xix, 257 p., [2] p. of plates : ill. (some col.) ; 24 cm.
Includes bibliographical references (p. 225-232) and indexes.
9780805864557 (alk. paper) 0805864555 (alk. paper) 9780805864540 (hbk.) 0805864547 (hbk.)
2007045418
Branding (Marketing)
Product management.
HF5415.1255 / .B39 2008
658.827 / BAT