Isdell, Edward Neville, 1944-
Inside Coca-Cola : a CEO's life story of building the world's most popular brand / Neville Isdell, with David Beasley. - 1st ed. - New York : St. Martin's Press, 2011. - xiv, 254 p., [8] p. of plates : ill. ; 22 cm.
Includes bibliographical references and index.
From Ulster to Africa -- In Johannesburg: my global career is launched -- Conquering Pepsi in the Philippines -- Stagnation in West Germany -- The Wall falls -- Going back to India -- At the helm of Coca-Cola -- Connected capitalism.
A former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility.
9781250013712
2011026763
015879306 Uk
Isdell, Edward Neville, 1944-
Coca-Cola Company.
Chief executive officers--Biography.
Soft drink industry.
HD9349.S634 / C645 2011
338.766362092 / ISD
HD9349.S634 / C645 2011
Inside Coca-Cola : a CEO's life story of building the world's most popular brand / Neville Isdell, with David Beasley. - 1st ed. - New York : St. Martin's Press, 2011. - xiv, 254 p., [8] p. of plates : ill. ; 22 cm.
Includes bibliographical references and index.
From Ulster to Africa -- In Johannesburg: my global career is launched -- Conquering Pepsi in the Philippines -- Stagnation in West Germany -- The Wall falls -- Going back to India -- At the helm of Coca-Cola -- Connected capitalism.
A former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility.
9781250013712
2011026763
015879306 Uk
Isdell, Edward Neville, 1944-
Coca-Cola Company.
Chief executive officers--Biography.
Soft drink industry.
HD9349.S634 / C645 2011
338.766362092 / ISD
HD9349.S634 / C645 2011