Moe, Wendy.
Social media intelligence / Wendy W. Moe, University of Maryland, College Park, David A. Schweidel, Emory University, Atlanta, Georgia. - UK: Cambridge University Press, 2017. - x, 194 pages : illustrations ; 23 cm
Includes bibliographical references and index.
9781107451537
2013030426
Consumers--Research.
Social media.
Marketing--Social aspects.
Internet marketing--Social aspects.
HF5415.2 / .M6226 2014
302.231 / MOE
Social media intelligence / Wendy W. Moe, University of Maryland, College Park, David A. Schweidel, Emory University, Atlanta, Georgia. - UK: Cambridge University Press, 2017. - x, 194 pages : illustrations ; 23 cm
Includes bibliographical references and index.
9781107451537
2013030426
Consumers--Research.
Social media.
Marketing--Social aspects.
Internet marketing--Social aspects.
HF5415.2 / .M6226 2014
302.231 / MOE