Brand Mantras;finding a Place in the Minds and Hearts of Consumers (Record no. 23523)

000 -LEADER
fixed length control field 00555nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 101010s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788178299433
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658
Item number KAP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kapoor, Jagdeep
245 ## - TITLE STATEMENT
Title Brand Mantras;finding a Place in the Minds and Hearts of Consumers
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc India
Name of publisher, distributor, etc SAGE Publication
Date of publication, distribution, etc 2009
300 ## - PHYSICAL DESCRIPTION
Extent 103p
546 ## - LANGUAGE NOTE
Language note English
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent Location Current Location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
          Christ Junior College Christ Junior College 2010-10-10 195.00 3 658 KAP 00012984 2024-03-21 2011-08-10 2010-10-10 [BK]