Building Brand Value;five Steps to Building Powerful Brands (Record no. 23678)

000 -LEADER
fixed length control field 00557nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 101010s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 97870583221
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number PAR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Parameswaran, M G
245 ## - TITLE STATEMENT
Title Building Brand Value;five Steps to Building Powerful Brands
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Tata Mcgraw Hill
Date of publication, distribution, etc 2008
300 ## - PHYSICAL DESCRIPTION
Extent 385p
546 ## - LANGUAGE NOTE
Language note English
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent Location Current Location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Price effective from Koha item type
          Christ Junior College Christ Junior College 2010-10-10 475.00 3 1 658.8 PAR 00013173 2024-03-21 2022-02-22 2010-10-10 [BK]