| 000 -LEADER |
|---|
| fixed length control field |
00680nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20110113152956.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110113t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780060570156 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DDC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
22 |
| Classification number |
658.827 |
| Item number |
RIE |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ries, Al. |
| 9 (RLIN) |
827 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
The origin of brands : |
| Remainder of title |
how product evolution creates endless possibilities for new brands / |
| Statement of responsibility, etc |
by Al Ries and Laura Ries. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Collins, |
| Date of publication, distribution, etc |
2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
307 p. ; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Management |
| Form subdivision |
Brands |
| 9 (RLIN) |
460 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
[BK] |