| 000 -LEADER |
|---|
| fixed length control field |
00955nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20120211122924.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120211t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788184952025 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
22 |
| Classification number |
966.949 |
| Item number |
CAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Carbasho, Tracy |
| 9 (RLIN) |
2552 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Nike : |
| Remainder of title |
The vision behind the victory / |
| Statement of responsibility, etc |
Tracy Carbasho |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Mumbai: |
| Name of publisher, distributor, etc |
Jaico Publishing House, |
| Date of publication, distribution, etc |
2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
185 p.; |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
This book provides a comprehensive analysis of the company, giving readers a full appreciation of its fascinating history and the attributes and strategies that have helped Nike outlast its competitors. Material derived from interviews with star athletes and marketing experts lend additional insight into the Nike phenomenon. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
[BK] |