| 000 -LEADER |
|---|
| fixed length control field |
02507cam a22003494a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
13709813 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20130620120946.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
040903s2005 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2004020857 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1591396190 (hardcover : alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocm56421900 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
UKM |
| -- |
C#P |
| -- |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.153 |
| Item number |
.K53 2005 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
22 |
| Classification number |
658.802 |
| Item number |
KIM |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kim, W. Chan. |
| 9 (RLIN) |
3634 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Blue ocean strategy : |
| Remainder of title |
how to create uncontested market space and make the competition irrelevant / |
| Statement of responsibility, etc |
W. Chan Kim, Renée Mauborgne. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston, Mass. : |
| Name of publisher, distributor, etc |
Harvard Business School Press, |
| Date of publication, distribution, etc |
c2005. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 240 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. [223]-229) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today s crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on- companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans.With over one million copies sold world wide, Blue Ocean Strategy is quickly reaching 'must read' status among smart business readers. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
New products. |
| 9 (RLIN) |
2515 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Market segmentation. |
| 9 (RLIN) |
3635 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mauborgne, Renée. |
| 9 (RLIN) |
3636 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/ecip0422/2004020857.html">http://www.loc.gov/catdir/toc/ecip0422/2004020857.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
[REF] |