Christ Junior College

A dictionary of marketing / (Record no. 32343)

000 -LEADER
fixed length control field 02187cam a2200397 a 4500
001 - CONTROL NUMBER
control field 16847301
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160321163138.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110628s2011 enka d 000 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2011453033
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780199590230
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0199590230
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn706074575
040 ## - CATALOGING SOURCE
Original cataloging agency DE-604
Language of cataloging eng
Transcribing agency DEBBG
Modifying agency NLE
-- OCLCQ
-- BTCTA
-- YDXCP
-- CDX
-- BWX
-- WS2
-- LML
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5412
Item number .D69 2011
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number 658.8003
Item number DOY
084 ## - OTHER CLASSIFICATION NUMBER
Classification number QP 600
Source of number rvk
084 ## - OTHER CLASSIFICATION NUMBER
Classification number WIR 810f
Source of number stub
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Doyle, Charles,
Dates associated with a name 1959-
245 12 - TITLE STATEMENT
Title A dictionary of marketing /
Statement of responsibility, etc Charles Doyle.
246 14 - VARYING FORM OF TITLE
Title proper/short title Oxford dictionary of marketing
246 30 - VARYING FORM OF TITLE
Title proper/short title Marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Oxford ;
-- New York :
Name of publisher, distributor, etc Oxford University Press,
Date of publication, distribution, etc c2011.
300 ## - PHYSICAL DESCRIPTION
Extent x, 436 p. :
Other physical details ill. ;
Dimensions 20 cm.
490 0# - SERIES STATEMENT
Series statement Oxford paperback reference
520 ## - SUMMARY, ETC.
Summary, etc Provides over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Covers both classic and modern marketing techniques. Reflects modern changes in marketing practice, including the use of digital media and multimedia, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing. Includes a time line of the development of marketing as a discipline and the key events that impacted the development. Looks at iconic brands of the 20th and 21st centuries, including advertising and brand case studies with a strong international focus.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Form subdivision Dictionaries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Form subdivision Terminology.
650 07 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
Source of heading or term swd
9 (RLIN) 620
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Wörterbuch.
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy1303/2011453033-b.html">http://www.loc.gov/catdir/enhancements/fy1303/2011453033-b.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy1303/2011453033-d.html">http://www.loc.gov/catdir/enhancements/fy1303/2011453033-d.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c copycat
d 2
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type [REF]
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Materials specified (bound volume or other part) Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Price effective from Koha item type
      PB     Reference Christ PU College Christ PU College ->Encyclopedias and dictionaries 2016-03-21 S.J.Book Suppliers : 432 ; 10/08/2015 445.00 658.8003 DOY 01000751 2024-03-21 2016-03-21 [REF]