| 000 -LEADER |
|---|
| fixed length control field |
01918cam a2200361 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
17926116 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20160323100836.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
131101s2014 nyua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2013954402 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781846689055 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
161039397X |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn852733348 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
YDXCP |
| Language of cataloging |
eng |
| Transcribing agency |
YDXCP |
| Description conventions |
rda |
| Modifying agency |
BTCTA |
| -- |
IAM |
| -- |
WIM |
| -- |
SHLBL |
| -- |
OCLCQ |
| -- |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.E585 2014 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| Classification number |
658.8 |
| Item number |
ELL |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ellwood, Iain. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing for growth : |
| Remainder of title |
the role of marketers in driving revenues and profits / |
| Statement of responsibility, etc |
Iain Ellwood. |
| 246 1# - VARYING FORM OF TITLE |
|---|
| Display text |
At head of title: |
| Title proper/short title |
Economist |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London: |
| Name of publisher, distributor, etc |
Profile books, |
| Date of publication, distribution, etc |
2014. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 210 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
22 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (pages 195-196) and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Customer value management -- |
| -- |
Return on investment: measurement and analytics -- |
| -- |
Barriers to growth -- |
| -- |
Targeting customers and external stakeholders -- |
| -- |
Market opportunities for growth -- |
| -- |
Proposition definition -- |
| -- |
Brand portfolio growth -- |
| -- |
Growth through employee engagement -- |
| -- |
Growth through customer engagement -- |
| -- |
Growing service-based brands. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Marketing for Growth is a guide to how the marketing function within a business can and should become its most important driver of growth. Marketers play a crucial role in generating revenue and they can plan an equally important role in how revenues translate into profit"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 9 (RLIN) |
620 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Profit. |
| 9 (RLIN) |
1576 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy1503/2013954402-b.html">http://www.loc.gov/catdir/enhancements/fy1503/2013954402-b.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy1503/2013954402-d.html">http://www.loc.gov/catdir/enhancements/fy1503/2013954402-d.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
copycat |
| d |
2 |
| e |
ncip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
[BK] |