| 000 -LEADER |
|---|
| fixed length control field |
01966nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20161207110034.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
161207b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789384061586 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| Classification number |
658 |
| Item number |
IYE |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Iyer, Venkatesh |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
My journey with vadapav/ |
| Statement of responsibility, etc |
by Venkatesh Iyer |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
CNBC TV 18, |
| Date of publication, distribution, etc |
2016. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
183 p. ; |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Bestsellers 18 |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
How did a popular street snack from Mumbai become a marketing phenomenon, gaining national popularity and international repute?<br/><br/>What transformed an on-the-run bite from a snack on a handcart into an award-winning brand?<br/><br/>What made Harvard Business School lean forward and acknowledge the marketing success of the humble vadapav?<br/><br/>'My Journey with Vadapav by Venkatesh S, answers all these questions and more. The book tells the story of a daring and unusual entrepreneurial venture. Inspired by his love for vadapav, one man made it his mission to build, promote, transform and establish a humble street snack into a national brand.<br/><br/>The book encapsulates a journey in which you walk with the author through various pathways from the glimmer of a concept to its creation, development and foundation, while sharing his moments of apprehension, enthusiasm, despair, elation, occasional confusion and humour. In due course, admire his determination to succeed, no matter what.<br/><br/>This bold and inspiring real-life narration, questions the set norms of the Indian food industry and takes its myriad challenges head-on. It is a tale of teamwork, a whole load of determination and entrepreneurship at its best, with a little bit of luck to complete the mix.<br/><br/>'My Journey with Vadapav is exciting, compelling and a great read for enthusiasts who have an idea, a dream or a vision and aspire to make it not just a reality, but a success. It is an inspiration for others too.<br/><br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Entrepreneurial venture |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Start up |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
[BK] |