| 000 -LEADER |
|---|
| fixed length control field |
00504nam a22001457a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170718114737.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170718b xxu||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| Classification number |
381.0954 |
| Item number |
MAR |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
BW books marketing whitebook, 2016-17 : |
| Remainder of title |
game changers of marketing/ |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New Delhi : |
| Name of publisher, distributor, etc |
Businessworld, |
| Date of publication, distribution, etc |
2016. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
296 p. ; |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"Times Network now or nothing presents."<br/>"In association with Nielsen." |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing -- India -- Handbooks, manuals |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
[REF] |