Christ Junior College

Marketing strategy casebook / (Record no. 33593)

000 -LEADER
fixed length control field 02204cam a2200361 i 4500
001 - CONTROL NUMBER
control field 17940278
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180313154404.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131113s2013 enka b 000 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012537593
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBB351750
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 016419021
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781107415010
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn869774374
040 ## - CATALOGING SOURCE
Original cataloging agency UKMGB
Language of cataloging eng
Transcribing agency UKMGB
Modifying agency IXA
Description conventions rda
Modifying agency OCLCF
-- OCLCQ
-- OCLCO
-- UV1
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .M35866 2013
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 658.8
Item number EDW
245 00 - TITLE STATEMENT
Title Marketing strategy casebook /
Statement of responsibility, etc edited by Mark G. Edwards and Alvin Lee.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Cambridge:
Name of publisher, distributor, etc Cambridge University Press,
Date of publication, distribution, etc 2014.
300 ## - PHYSICAL DESCRIPTION
Extent viii, 108 pages :
Other physical details illustrations ;
Dimensions 21 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (pages 107-108)
520 ## - SUMMARY, ETC.
Summary, etc "Marketing Strategy Case Book is a collection of contemporary case studies designed to develop students' capacity to analyse challenging situations within a marketing context, to formulate and implement strategies to overcome them and to act on those strategies when necessary. The case studies are based on real-world scenarios and are drawn from diverse regions, industries and technologies. Reflecting important concerns within the modern corporate environment, they incorporate considerations of ethics, sustainability and corporate social responsibility, all in the context of strategic marketing issues. They will engage students and encourage them to see how the principles of strategic marketing apply to real businesses and the situations they encounter. With a matching structure and topical emphasis, Marketing Strategy Case Book is intended to be used in conjunction with the textbook by the same authors: Marketing Strategy: A Life-Cycle Approach." -- Back cover.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Form subdivision Case studies.
9 (RLIN) 1530
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
Source of heading or term fast
9 (RLIN) 620
655 #7 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Case studies.
Source of term fast
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Lee, Alvin
Titles and other words associated with a name (Lecturer in Strategic Marketing),
Relator term editor.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Edwards, Mark G.,
Relator term editor.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c copycat
d 2
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type [IBDP]
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Materials specified (bound volume or other part) Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Price effective from Koha item type
      PB     IB DIPLOMA Christ Junior College - IB Christ Junior College - IB Business Management 2018-03-13 Sapna Book House : 0139 ; 18/12/2017 795.00 3 1 658.8 EDW 22000377 2024-03-21 2021-03-02 2018-03-13 [IBDP]