The origin of brands : how product evolution creates endless possibilities for new brands / by Al Ries and Laura Ries.
By: Ries, Al
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Material type: 
TextPublisher: New York : Collins, 2004Description: 307 p.ISBN: 9780060570156.Subject(s): Management -- BrandsDDC classification: 658.827
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| 657 RAM Accountncy First Year PUC / | 658.1518 TOO Analysis of Balance Sheet / | 658.8 SON Marketing management / | 658.827 RIE The origin of brands : | 658.83 APP Business Research Methods / | 658 PAN Dabawalas : | 738 KRI Swantha udyama arambisuvudu hege? / |
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