From Brand Vision to Brand Evaluation/ The Strategic Process of growing and strengthening brands. by Leslie de chernatony.
By: Chernatony, Leslie De
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Material type: 
TextPublisher: New Delhi, Rashtrita Printers 2009Description: 313 p.ISBN: 9788131213384.DDC classification: 658.827
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Christ Junior College ->Reference | Reference | 658.827 CHE (Browse shelf) | Available | 00014206 |
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| 658.8 BEN The big book of marketing : | 658.8 SPA Marketing secrets/ | 658.8/12 KUM Managing customers for profit : | 658.827 CHE From Brand Vision to Brand Evaluation/ | 658.872 PIT The march of mobile money : | 658 ANA Tips for goal setting / | 658 ART Brands under fire / |
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