The breakaway brand : how great brands stand out / by Francis J. Kelly III, Barry Silverstein.
By: Kelly, Francis J
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Contributor(s): Silverstein, Barry.
Material type: 
TextPublisher: New York : McGraw-Hill, c2005Description: xiv, 289 p. : ill. ; 24 cm.ISBN: 0072262370.Subject(s): Management | Branding | MarketingDDC classification: 658.827 Online resources: Table of contents only | Contributor biographical information | Publisher description
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Christ Junior College ->General Stacks | Stack Room Shelf | 658.827 KEL (Browse shelf) | Available | 00014300 |
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| 658.4092 SHA The leader who had no title / | 658.8 SOL Conquering consumerpace : | 658.81 JYO Sales and distribution management / | 658.827 KEL The breakaway brand : | 658.827 SAG Brand management / | 658.8708 MAI Franchising : | 658 BUF Warren Buffett's Management Secrets : |
Includes bibliographical references (p. 269-276) and index.
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