Christ Junior College

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The big book of marketing : lessons and best practices from the world's greatest companies / edited by Anthony G. Bennett.

By: Bennet, Anthony G. (Ed.).
Contributor(s): Bennett, Anthony G.
Material type: TextTextPublisher: New York : McGraw-Hill, c2010Description: xv, 464 p. : ill. ; 24 cm.ISBN: 9780071067645.Subject(s): Marketing -- Case studiesDDC classification: 658.8
Contents:
Marketing overview -- Organizational responsibility -- Strategic planning -- Branding -- Marketing research -- Consumer purchasing behavior -- Organizational purchasing behavior -- Marketing communications management -- Sales -- Advertising -- Public relations -- Promotional marketing -- Direct marketing -- Brand ambassadors -- Product management -- Product development -- Product packaging -- Product pricing -- Product quality -- Supply chain management -- Wholesaling -- Warehousing -- Transportation -- Store retailing -- Internet retailing.
Item type Current location Call number Status Date due Barcode
[REF] [REF] Christ Junior College
->Reference 		658.8 BEN (Browse shelf) Available 00014281

Includes bibliographical references and index.

Marketing overview -- Organizational responsibility -- Strategic planning -- Branding -- Marketing research -- Consumer purchasing behavior -- Organizational purchasing behavior -- Marketing communications management -- Sales -- Advertising -- Public relations -- Promotional marketing -- Direct marketing -- Brand ambassadors -- Product management -- Product development -- Product packaging -- Product pricing -- Product quality -- Supply chain management -- Wholesaling -- Warehousing -- Transportation -- Store retailing -- Internet retailing.

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