The big book of marketing : lessons and best practices from the world's greatest companies / edited by Anthony G. Bennett.
By: Bennet, Anthony G. (Ed.)
.
Contributor(s): Bennett, Anthony G
.
Material type: ![Text](/opac-tmpl/lib/famfamfam/BK.png)
![](/opac-tmpl/bootstrap/images/filefind.png)
Item type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
![]() |
Christ Junior College ->Reference | 658.8 BEN (Browse shelf) | Available | 00014281 |
Browsing Christ Junior College Shelves , Shelving location: ->Reference Close shelf browser
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
||
658.4 WHI how to be a better Team builder/ | 658.4013 BRU Six Sigma on a budget : | 658.5 CAM Business process benchmarking : | 658.8 BEN The big book of marketing : | 658.8 SPA Marketing secrets/ | 658.8/12 KUM Managing customers for profit : | 658.827 CHE From Brand Vision to Brand Evaluation/ |
Includes bibliographical references and index.
Marketing overview -- Organizational responsibility -- Strategic planning -- Branding -- Marketing research -- Consumer purchasing behavior -- Organizational purchasing behavior -- Marketing communications management -- Sales -- Advertising -- Public relations -- Promotional marketing -- Direct marketing -- Brand ambassadors -- Product management -- Product development -- Product packaging -- Product pricing -- Product quality -- Supply chain management -- Wholesaling -- Warehousing -- Transportation -- Store retailing -- Internet retailing.
There are no comments for this item.