Managing customers for profit : strategies to increase profits and build loyalty / V. Kumar.
By: Kumar, V
.
Material type: ![Text](/opac-tmpl/lib/famfamfam/BK.png)
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658.5 CAM Business process benchmarking : | 658.8 BEN The big book of marketing : | 658.8 SPA Marketing secrets/ | 658.8/12 KUM Managing customers for profit : | 658.827 CHE From Brand Vision to Brand Evaluation/ | 658.872 PIT The march of mobile money : | 658 ANA Tips for goal setting / |
Includes bibliographical references and index.
Introduction -- Maximizing profitability -- Customer selection metrics -- Managing customer profitability -- Maximizing customer profitability -- Managing loyalty and profitability simultaneously -- Optimal allocation of resources across marketing and communication strategies -- Pitching the right product to the right customer at the right time -- Preventing attrition of customers -- Managing multichannel shoppers -- Linking investments in branding to customer profitability -- Acquiring profitable customers -- Managing customer referral behavior -- Organizational and implementation challenges -- The future of customer management.
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