Nike : The vision behind the victory / Tracy Carbasho
By: Carbasho, Tracy
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Material type: 
TextPublisher: Mumbai: Jaico Publishing House, 2011Description: 185 p.ISBN: 9788184952025.Subject(s): ManagementDDC classification: 966.949 Summary: This book provides a comprehensive analysis of the company, giving readers a full appreciation of its fascinating history and the attributes and strategies that have helped Nike outlast its competitors. Material derived from interviews with star athletes and marketing experts lend additional insight into the Nike phenomenon.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Christ Junior College ->History | Reference | 966.949 CAR (Browse shelf) | Available | 00015512 |
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| 958.104 GIU Empires of mud : | 959.053 SEN A gentleman's word : | 959.1053 ROG Burma : | 966.949 CAR Nike : | 968.048092 CHU The Boer War : | 973 FON Give me liberty! : | 973.924 WOO The last of the President's men / |
This book provides a comprehensive analysis of the company, giving readers a full appreciation of its fascinating history and the attributes and strategies that have helped Nike outlast its competitors. Material derived from interviews with star athletes and marketing experts lend additional insight into the Nike phenomenon.
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