"The Hindu speaks on management" is a compilation of selected articles published in The Hindu during 1994 & 1995. It has 75 articles, broadly classified under five sections as indicated above. This book in 384 pages serves as a reference material for all Management professionals and those interested in getting into Management.

Preface Section 1: Management Section 2: Human Resources Development Section 3: Finance Section 4: Manufacturing Section 5: Marketing

Preface The traditional way of managing - to organise, coordinate, command and control - is changing as the business target keeps moving with greater expectations from the customers, introduction of newer technologies and events and people do not always conform long enough to be planned and controlled. The ways and means of management, therefore involve continual experimentation with new approaches to old and new problems. Good managers are not born, they are made. They are fashioned by experience of business and the realities of the workplace. They grow in stature and managerial skill largely from their encounters with people and problems. The Hindu, through its news and features has been keeping its readers informed of the developments and changing trends in management. The advances and changes in management are rapid and significant especially during the past few years. We had carried over 500 features relating to this subject. This compilation of 75 items is the pick of the lot. They have been presented for ease of study and reference in five sections namely: Management: General aspects of management HRD: Personnel Management, Training etc. Finance: Banking, Finance and Investments Manufacturing: Production, Materials and Quality Marketing: Sales, Marketing, Customer Relations The collection is not meant to project the historical perspective and the development of the subject, but to highlight the need for management techniques in the successful running of an organisation in the changing environment. The services rendered by M/s. Ashok K Govande, President, Mount Mettur Pharmaceuticals and MMA Managing Committee Member; M.P. Govindaraj, Chief Librarian (Retd.); H.R. Mohan, Systems Manager; K. Rajendrababu, Deputy Chief Librarian and their colleagues in the compilation of this publication need special mention and we are thankful to them. Our thanks are also due to the printers - Parakkat Venus Press, Madras. We are happy to release this publication on the occasion of the Annual Convention of the Madras Management Association which conforms with our aim of dissemination of information to and for the development of the professionals. With rapid globalisation, the future looks brighter and we trust this publication would enlighten and guide our management professionals in meeting the demands of the industry.