Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.
By: Kim, W. Chan
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Contributor(s): Mauborgne, Renée.
Material type: 
TextPublisher: Boston, Mass. : Harvard Business School Press, c2005Description: xv, 240 p. : ill. ; 25 cm.ISBN: 1591396190 (hardcover : alk. paper).Subject(s): New products | Market segmentationDDC classification: 658.802 LOC classification: HF5415.153 | .K53 2005Online resources: Table of contents | Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Christ Junior College ->Management | Reference | 658.802 KIM (Browse shelf) | Available | 00017479 |
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| 658.8 KAP Brand success : | 658.8 LOW 42 rules of marketing / | 658.80 RUD Basics of marketing management: | 658.802 KIM Blue ocean strategy : | 658.81 PIL Modern marketing: principles and practices/ | 658.81 VID Marketing/ | 658.8101 POW 42 rules to turn prospects into customers : |
Includes bibliographical references (p. [223]-229) and index.
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.
Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today s crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on- companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans.With over one million copies sold world wide, Blue Ocean Strategy is quickly reaching 'must read' status among smart business readers.
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