Brand meaning / Mark Batey.
By: Batey, Mark.
Material type:
TextPublisher: New York : Routledge, c2008Edition: Special Indian Ed.Description: xix, 257 p., [2] p. of plates : ill. (some col.) ; 24 cm.ISBN: 9780805864557 (alk. paper); 0805864555 (alk. paper); 9780805864540 (hbk.); 0805864547 (hbk.).Subject(s): Branding (Marketing) | Product managementDDC classification: 658.827 LOC classification: HF5415.1255 | .B39 2008Online resources: Table of contents only
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Christ Junior College ->Management | Stack Room Shelf | 658.827 BAT (Browse shelf) | Available | 00020272 |
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| 658.812 KOT Market your way to growth : | 658.812 REA Real Heroes: | 658.827 AMU Amul's India : | 658.827 BAT Brand meaning / | 658.827 JOH Contemporary brand management / | 658.827 LAW 42 Rules of Product Management : | 658.834 DUP The branded mind : |
Includes bibliographical references (p. 225-232) and indexes.
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