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Marketing strategy casebook / edited by Mark G. Edwards and Alvin Lee.

Contributor(s): Lee, Alvin (Lecturer in Strategic Marketing) [editor.] | Edwards, Mark G [editor.].
Material type: TextTextPublisher: Cambridge: Cambridge University Press, 2014Description: viii, 108 pages : illustrations ; 21 cm.ISBN: 9781107415010.Subject(s): Marketing -- Case studies | MarketingGenre/Form: Case studies.DDC classification: 658.8 LOC classification: HF5415.13 | .M35866 2013Summary: "Marketing Strategy Case Book is a collection of contemporary case studies designed to develop students' capacity to analyse challenging situations within a marketing context, to formulate and implement strategies to overcome them and to act on those strategies when necessary. The case studies are based on real-world scenarios and are drawn from diverse regions, industries and technologies. Reflecting important concerns within the modern corporate environment, they incorporate considerations of ethics, sustainability and corporate social responsibility, all in the context of strategic marketing issues. They will engage students and encourage them to see how the principles of strategic marketing apply to real businesses and the situations they encounter. With a matching structure and topical emphasis, Marketing Strategy Case Book is intended to be used in conjunction with the textbook by the same authors: Marketing Strategy: A Life-Cycle Approach." -- Back cover.
Item type Current location Collection Call number Status Date due Barcode
[IBDP] [IBDP] Christ Junior College - IB
Business Management
IB DIPLOMA 658.8 EDW (Browse shelf) In transit from Christ Junior College to Christ Junior College - IB since 04/03/2021 22000377

Includes bibliographical references (pages 107-108)

"Marketing Strategy Case Book is a collection of contemporary case studies designed to develop students' capacity to analyse challenging situations within a marketing context, to formulate and implement strategies to overcome them and to act on those strategies when necessary. The case studies are based on real-world scenarios and are drawn from diverse regions, industries and technologies. Reflecting important concerns within the modern corporate environment, they incorporate considerations of ethics, sustainability and corporate social responsibility, all in the context of strategic marketing issues. They will engage students and encourage them to see how the principles of strategic marketing apply to real businesses and the situations they encounter. With a matching structure and topical emphasis, Marketing Strategy Case Book is intended to be used in conjunction with the textbook by the same authors: Marketing Strategy: A Life-Cycle Approach." -- Back cover.

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