TY  - BOOK
AU  - Carbasho, Tracy
TI  - Nike: The vision behind the victory 
SN  - 9788184952025
U1  - 966.949 22
PY  - 2011///
CY  - Mumbai
PB  - Jaico Publishing House
KW  - Management
N2  - This book provides a comprehensive analysis of the company, giving readers a full appreciation of its fascinating history and the attributes and strategies that have helped Nike outlast its competitors. Material derived from interviews with star athletes and marketing experts lend additional insight into the Nike phenomenon.
ER  -