TY  - BOOK
AU  - Lala,R.M.
AU  - Miranda,Mario de
TI  - The creation of wealth: the Tatas from the 19th to the 21st Century 
SN  - 0670057746
AV  - HD2900.12.T26 L35 2004
U1  - 926 22
PY  - 2004///
CY  - New Delhi, New York, NY, USA
PB  - Viking, Penguin Books India, Penguin Group
KW  - Tata Industries Private Limited
KW  - History
KW  - Industrialists
KW  - Tata family
N1  - Includes index
N2  - 	The Creation of Wealth was on the bestseller list for six months.  It captures the thrill of the cration of Tatas and its various companies, goes on to its ripple effects on health, social science, etc. , and then explores how Tatas function.   Published over 30 years in many languages, including Japanese, it has come out in different editions and the last one has a foreword by J.R.D. Tata and then an Epilogue by Ratan Tata.  In the Epilogue Rata Tata says that he has maintained the ethical objectives of the Founder, Jamsestji Tata and his mentor J.R.D. Tata and he hopes that the high standards of integrity will continue.  “I would hope that my successors will never compromise and turn to soft opions to meet their ends and never allow the Tata group to join the growing number of companies in India which has shed their values…… I hope that the future generation in Tatas will recognize this traditions as being critical to the fabric and fundamentals on which our group was built and grew so successfully for over a century.”
ER  -