TY  - BOOK
AU  - Sheth,Jagdish N.
AU  - Yow,John
TI  - The accidental scholar
SN  - 9789351500391 (hardback : alk. paper)
AV  - HF1131 .S495 2014
U1  - 650.092 23
PY  - 2014///
CY  - London
PB  - SAGE Publications India Pvt Ltd
KW  - Sheth, Jagdish N.
KW  - Emory University
KW  - Faculty
KW  - Biography
KW  - Business teachers
KW  - United States
KW  - India
KW  - Philanthropists
KW  - Business education
N1  - Includes bibliographical references and index; 
Table of Contents

Foreword Philip Kotler

Preface
Acknowledgments

    The Journey Begins
    My Family Business
    A Literal Change in Course
    Garnering Support for College
    Manufacturing or Bust
    Finding My Life Partner
    Graduate School and Marriage
    Discovering My Passion
    John Howard Takes Me Under His Wing
    Madhu Comes to America
    An Invitation to the Indian Embassy
    Doctoral Exams amid Pitt’s Financial Collapse
    Testing the Howard - Sheth Theory
    Columbia and MIT
    Mining the Library for Research Gold
    Contributing Howard - Sheth Theory Scholars
    Columbia’s Scholarly Dream Team
    Obtaining My Green Card
    Defending My Dissertation at Pitt
    MIT and My First Tenure-track Position
    Publishing, Lifelong Friendships and My First Car
    Networking Leads to Opportunities
    From Columbia to India and Back
    Returning to the Buyer Behavior Project
    Finalizing the Howard - Sheth Theory
    Key Columbia Colleagues
    Noteworthy Students
    Returning to India
    Teaching in Kolkata
    Major Research Projects
    Returning to Columbia
    A New Beginning
    Farewell to Important Colleagues and Friends
    Lure of Illinois
    Illinois - My Academic Life
    The Accidental Administrator
    Recruiting for Our 'Field of Dreams'
    The Unconventional Approach Pays Off
    A New Challenge - Creating an Executive MBA Program
    Corporate Collaborations Proved Key
    New Opportunities Via APA and ACR
    Looking to the Future
    Illinois - Travels at Home and Abroad
    Measuring the Howard - Sheth Theory Takes Priority
    Corporate Consulting Study Yields Real Results
    Diversion to Copenhagen
    Illinois - Professional Work and Departure
    The Institute for Advanced Technology Comes Calling
    The Start of My Publishing Career
    Leaving Illinois
    A Mid-life Crisis
    From Cornfields to Palm Trees
    Requesting a Leave of Absence
    Committee Work Expansion
    USC CTM and Atlanta
    The Telecom Center Venture
    Los Angeles Loses its Appeal
    Why Move?
    New Challenges and a New Center
    Talent Recruitment for Emory
    Establishing the Center for Relationship Marketing
    Creating the Marketing Consulting Strategy Program
    Emory - Administration and Academics
    Committees Introduced Important Changes
    Leadership Changes Lead to New Emphasis
    Creating Emory’s Doctoral Program
    My Professional Life
    Establishing In-core
    More Publishing for the Professional Market
    Geo-economics
    Business Book Review Breakthrough
    My Role as Corporate Board Member
    Remaining Active
    Saying Thanks by Giving Back
    The Sheth Foundation
    Supporting Eminent Scholars
    Madhu is My Backbone
    Madhu’s Resolve

Epilogue
Appendix - Publications
Index

N2  - The Accidental Scholar, by Jagdish N. Sheth with John Yow, published by Sage Publications, is the autobiography of Professor Jagdish N. Sheth. He is a scholar and one of the most renowned authorities on marketing and consumer behaviour in the world. He talks about several intriguing and life-changing opportunities and encounters in his life, all of which led him to where he is today. Like many people who immigrate to the United States and prosper, Professor Sheth knew that becoming a scholar was only a part of his dream come true. The other aspiration was to help others realize their dreams as well. Professor Sheth also remembers how the decisions he made, people he met, and opportunities he was given were all pieces of the puzzle that fit in together at the right time
ER  -