TY  - BOOK
AU  - StHilaire,Chris
AU  - Padwa,Lynette
TI  - 27 powers of persuasion: simple strategies to seduce audiences & win allies 
SN  - 9780091939649
AV  - BF637.P4 S7 2010
U1  - 153.852 22
PY  - 2010///
CY  - London
PB  - Vermilion
KW  - Persuasion (Psychology)
N1  - Includes bibliographical references (p. 199-202); Focus on the goal -- Evaluate egos -- Soothe or sidestep other egos -- Manage opposition by giving it nothing to oppose -- Make your weakness your strength -- Find one thing to like about everyone in the room -- Use the first five minutes to make people feel safe -- Stay in the present -- Recognize their reality -- Make it about choice, fairness, and accountability -- Keep it simple -- Own the language -- Use emotional language -- Make sure everyone is invested -- Get third-party validation -- Arm your advocates -- Aim for the undecideds -- Avoid absolutes and hypotheticals -- Learn how to use silence -- Get physical -- Don't say no, say "Let's try this" -- Release bad news quickly and good news slowly -- Challenge bad ideas by challenging the details -- Play devil's advocate -- Don't change, "Adapt" -- Be your own pundit
UR  - http://www.loc.gov/catdir/enhancements/fy1106/2010012523-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1106/2010012523-d.html
ER  -