TY  - BOOK
AU  - Ellwood,Iain
TI  - Marketing for growth: the role of marketers in driving revenues and profits 
SN  - 9781846689055
AV  - HF5415 .E585 2014
U1  - 658.8 23
PY  - 2014///
CY  - London
PB  - Profile books
KW  - Marketing
KW  - Profit
N1  - Includes bibliographical references (pages 195-196) and index; Customer value management --; Return on investment: measurement and analytics --; Barriers to growth --; Targeting customers and external stakeholders --; Market opportunities for growth --; Proposition definition --; Brand portfolio growth --; Growth through employee engagement --; Growth through customer engagement --; Growing service-based brands
N2  - "Marketing for Growth is a guide to how the marketing function within a business can and should become its most important driver of growth. Marketers play a crucial role in generating revenue and they can plan an equally important role in how revenues translate into profit"--
UR  - http://www.loc.gov/catdir/enhancements/fy1503/2013954402-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1503/2013954402-d.html
ER  -