TY  - BOOK
AU  - Isdell,Edward Neville
AU  - Beasley,David
TI  - Inside Coca-Cola: a CEO's life story of building the world's most popular brand 
SN  - 9781250013712
AV  - HD9349.S634 C645 2011
U1  - 338.766362092 23
PY  - 2011///
CY  - New York
PB  - St. Martin's Press
KW  - Isdell, Edward Neville,
KW  - Coca-Cola Company
KW  - Chief executive officers
KW  - Biography
KW  - Soft drink industry
N1  - Includes bibliographical references and index; From Ulster to Africa -- In Johannesburg: my global career is launched -- Conquering Pepsi in the Philippines -- Stagnation in West Germany -- The Wall falls -- Going back to India -- At the helm of Coca-Cola -- Connected capitalism
N2  - A former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility
ER  -