The origin of brands : how product evolution creates endless possibilities for new brands / by Al Ries and Laura Ries.
By: Ries, Al.
Material type: TextPublisher: New York : Collins, 2004Description: 307 p.ISBN: 9780060570156.Subject(s): Management -- BrandsDDC classification: 658.827Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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[BK] | Christ PU College ->General Stacks | Stack Room Shelf | 658.827 RIE (Browse shelf) | Available | 01000074 |
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