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Managing customers for profit : by Kumar, V., Publication: Upper Saddle River, N.J. : Wharton School Pub., 2008 . xx, 296 p. : 24 cm. Date: 2008 Availability: Items available: Christ Junior College ->Reference [658.8/12 KUM] (1),
Marketing for growth : by Ellwood, Iain. Publication: London: Profile books, 2014 . xi, 210 pages : 22 cm Date: 2014 Availability: Items available: Christ PU College ->Management [658.8 ELL] (1),