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Inside Coca-Cola : a CEO's life story of building the world's most popular brand / Neville Isdell, with David Beasley.

By: Isdell, Edward Neville, 1944-.
Contributor(s): Beasley, David, 1958-.
Material type: TextTextPublisher: New York : St. Martin's Press, 2011Edition: 1st ed.Description: xiv, 254 p., [8] p. of plates : ill. ; 22 cm.ISBN: 9781250013712.Subject(s): Isdell, Edward Neville, 1944- | Coca-Cola Company | Chief executive officers -- Biography | Soft drink industryDDC classification: 338.766362092 LOC classification: HD9349.S634 | C645 2011
Contents:
From Ulster to Africa -- In Johannesburg: my global career is launched -- Conquering Pepsi in the Philippines -- Stagnation in West Germany -- The Wall falls -- Going back to India -- At the helm of Coca-Cola -- Connected capitalism.
Summary: A former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility.
Item type Current location Collection Call number Status Date due Barcode
[BK] [BK] Christ PU College
->Autobiography&Biography 		Stack Room Shelf 338.766362092 ISD (Browse shelf) In transit from Christ Junior College to Christ PU College since 06/12/2022 01001023

Includes bibliographical references and index.

From Ulster to Africa -- In Johannesburg: my global career is launched -- Conquering Pepsi in the Philippines -- Stagnation in West Germany -- The Wall falls -- Going back to India -- At the helm of Coca-Cola -- Connected capitalism.

A former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility.

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