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Brand Mantras;finding a Place in the Minds and Hearts of Consumers by Kapoor, Jagdeep Publication: India SAGE Publication 2009 . 103p Date: 2009 Availability: Items available: Christ Junior College [658 KAP] (1),
Brand Shaastras; Nine Successful Brand Strtegies to Build Winning Brands by Kapoor, Jagdeep Publication: New Delhi Sage Publications 2009 . 91p Date: 2009 Availability: Items available: Christ Junior College [658.827 KAP] (1),
Brand success : by Kapoor, Jagdeep Publication: Bangalore: Jaico publishing house, 2013 . 120 p. ; Date: 2013 Availability: Items available: Christ Junior College ->Management [658.8 KAP] (1),