Nike : The vision behind the victory / Tracy Carbasho
By: Carbasho, Tracy
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Material type: 
TextPublisher: Mumbai: Jaico Publishing House, 2011Description: 185 p.ISBN: 9788184952025.Subject(s): ManagementDDC classification: 966.949 Summary: This book provides a comprehensive analysis of the company, giving readers a full appreciation of its fascinating history and the attributes and strategies that have helped Nike outlast its competitors. Material derived from interviews with star athletes and marketing experts lend additional insight into the Nike phenomenon.
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Christ Junior College ->History | Reference | 966.949 CAR (Browse shelf) | Available | 00015512 |
This book provides a comprehensive analysis of the company, giving readers a full appreciation of its fascinating history and the attributes and strategies that have helped Nike outlast its competitors. Material derived from interviews with star athletes and marketing experts lend additional insight into the Nike phenomenon.
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