The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand / Erik du Plessis.
By: Du Plessis, Erik
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Material type: 
TextPublisher: London ; Philadelphia : Kogan Page, 2011Description: xvii, 251 p. : ill. ; 25 cm.ISBN: 9780749461256; 074946125X; 9780749462987 (EISBN); 0749462981 (EISBN).Subject(s): Neuromarketing | Advertising -- Psychological aspects | Marketing -- Psychological aspects | Branding (Marketing)DDC classification: 658.834 LOC classification: HF5415.12615 | .D8 2011Online resources: Contributor biographical information | Publisher description | Table of contents only
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![[REF]](/opac-tmpl/bootstrap/itemtypeimg/npl/Rare-Book.gif "[REF]")
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Christ Junior College ->Management | Reference | 658.834 DUP (Browse shelf) | Available | 00015681 |
Includes bibliographical references (p. [245]-246) and index.
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