Inside Coca-Cola : a CEO's life story of building the world's most popular brand / Neville Isdell, with David Beasley.
By: Isdell, Edward Neville.
Contributor(s): Beasley, David.
Material type: TextPublisher: New York : St. Martin's Press, 2011Edition: 1st ed.Description: xiv, 254 p., [8] p. of plates : ill. ; 22 cm.ISBN: 9781250013712.Subject(s): Isdell, Edward Neville, 1944- | Coca-Cola Company | Chief executive officers -- Biography | Soft drink industryDDC classification: 338.766362092 LOC classification: HD9349.S634 | C645 2011Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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[BK] | Christ PU College ->Autobiography&Biography | Stack Room Shelf | 338.766362092 ISD (Browse shelf) | In transit from Christ Junior College to Christ PU College since 06/12/2022 | 01001023 |
Includes bibliographical references and index.
From Ulster to Africa -- In Johannesburg: my global career is launched -- Conquering Pepsi in the Philippines -- Stagnation in West Germany -- The Wall falls -- Going back to India -- At the helm of Coca-Cola -- Connected capitalism.
A former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility.
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