Social media intelligence / Wendy W. Moe, University of Maryland, College Park, David A. Schweidel, Emory University, Atlanta, Georgia.
By: Moe, Wendy.
Contributor(s): Schweidel, David A.
Material type:
TextPublisher: UK: Cambridge University Press, 2017Description: x, 194 pages : illustrations ; 23 cm.ISBN: 9781107451537.Subject(s): Consumers -- Research | Social media | Marketing -- Social aspects | Internet marketing -- Social aspectsDDC classification: 302.231 LOC classification: HF5415.2 | .M6226 2014
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![[IBDP]](/opac-tmpl/bootstrap/itemtypeimg/liblime-kids/beginner-reader.png "[IBDP]")
[IBDP]
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Christ Junior College - IB Business Management | IB DIPLOMA | 302.231 MOE (Browse shelf) | Available | 22000365 |
Includes bibliographical references and index.
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