The global business environment : meeting the challenges / Janet Morrison.
By: Morrison, Janet.
Contributor(s): Morrison, Janet. International business environment.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
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Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Christ Junior College - IB ->Economics | IB DIPLOMA | 337 MOR (Browse shelf) | Available | 22000215 |
Rev. ed. of: The international business environment / Janet Morrison. 2006.
Includes bibliographical references and indexes.
Machine generated contents note: -- Introduction -- PART I: THE BUSINESS IN THE GLOBAL ENVIRONMENT -- Introduction to the Business Enterprise -- Globalisation and the Business Environment -- PART II: ECONOMIES AND MARKETS -- National Economies in the Global Environment -- International Trade and Global Competition -- Strategies for Globalisation -- PART III: SOCIETIES IN THE INTERNATIONAL ENVIRONMENT -- Cultural and Social Environments -- Political Environments -- Legal Environments -- PART IV: GLOBAL ISSUES AND BUSINESS -- Financial Markets -- Technology and Innovation -- Ecology and Climate Change -- Ethics and Corporate Social Responsibility -- Conclusions: Globalisation Revisited.
"This book offers an accessible and engaging introduction to the business environment, covering the economic, political, social, legal, cultural, technological and financial dimensions to provide a comprehensive overview of the global environment within which businesses operate"--
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