Tata log : eight modern stories from a timeless institution / Harish Bhat.
By: Bhat, Harish
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Material type: 
TextPublisher: New Delhi: Portfolio/Penguin, 2012Description: xvi, 200 pages, 5 pages of plates : color illustrations ; 23 cm.ISBN: 9780670086672; 0670086673.Subject(s): Tata Group | Business enterprises -- IndiaDDC classification: 338.709 LOC classification: HD2900.12.A-ZT (H5)+HD2900.12.T38 | B43 2012Summary: From steel to beverages and from supercomputers to automobiles, TATA companies have broken new ground and set new standards of excellence over the past two decades. TATAlog presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced, and the forward thinking and determination that have raised the brand to new heights. Among the engaging and inspiring stories told here are those of Tata Indica, the first completely Indian car that succeeded in the face of widespread cynicism; the jewellery brand Tanishq that has transformed one of India’s largest industries; and Tata Finance, which underwent several tribulations yet demonstrated the principles which Tata stands for. Written by a TATA insider, TATAlog reveals the DNA of every TATA enterprise—a combination of the virtues of being pioneering, purposive, principled and ‘not perfect’, along with tremendous human effort.
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Christ Junior College ->Economics | Reference | 338.709 BHA (Browse shelf) | Available | 00017411 |
From steel to beverages and from supercomputers to automobiles, TATA companies have broken new ground and set new standards of excellence over the past two decades. TATAlog presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced, and the forward thinking and determination that have raised the brand to new heights. Among the engaging and inspiring stories told here are those of Tata Indica, the first completely Indian car that succeeded in the face of widespread cynicism; the jewellery brand Tanishq that has transformed one of India’s largest industries; and Tata Finance, which underwent several tribulations yet demonstrated the principles which Tata stands for. Written by a TATA insider, TATAlog reveals the DNA of every TATA enterprise—a combination of the virtues of being pioneering, purposive, principled and ‘not perfect’, along with tremendous human effort.
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