Christ Junior College

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Managing customers for profit : strategies to increase profits and build loyalty / V. Kumar.

By: Kumar, V, 1957-.
Material type: TextTextPublisher: Upper Saddle River, N.J. : Wharton School Pub., c2008Description: xx, 296 p. : ill. ; 24 cm.ISBN: 9788131719800.Subject(s): Customer relations -- Management | ProfitDDC classification: 658.8/12 Online resources: Table of contents only
Contents:
Introduction -- Maximizing profitability -- Customer selection metrics -- Managing customer profitability -- Maximizing customer profitability -- Managing loyalty and profitability simultaneously -- Optimal allocation of resources across marketing and communication strategies -- Pitching the right product to the right customer at the right time -- Preventing attrition of customers -- Managing multichannel shoppers -- Linking investments in branding to customer profitability -- Acquiring profitable customers -- Managing customer referral behavior -- Organizational and implementation challenges -- The future of customer management.
Item type Current location Call number Status Date due Barcode
[BK] [BK] Christ Junior College
->Reference 		658.8/12 KUM (Browse shelf) Available 00014303

Includes bibliographical references and index.

Introduction -- Maximizing profitability -- Customer selection metrics -- Managing customer profitability -- Maximizing customer profitability -- Managing loyalty and profitability simultaneously -- Optimal allocation of resources across marketing and communication strategies -- Pitching the right product to the right customer at the right time -- Preventing attrition of customers -- Managing multichannel shoppers -- Linking investments in branding to customer profitability -- Acquiring profitable customers -- Managing customer referral behavior -- Organizational and implementation challenges -- The future of customer management.

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