The big book of marketing : lessons and best practices from the world's greatest companies / edited by Anthony G. Bennett.
By: Bennet, Anthony G. (Ed.).
Contributor(s): Bennett, Anthony G.
Material type: TextPublisher: New York : McGraw-Hill, c2010Description: xv, 464 p. : ill. ; 24 cm.ISBN: 9780071067645.Subject(s): Marketing -- Case studiesDDC classification: 658.8Item type | Current location | Call number | Status | Date due | Barcode |
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[REF] | Christ Junior College ->Reference | 658.8 BEN (Browse shelf) | Available | 00014281 |
Includes bibliographical references and index.
Marketing overview -- Organizational responsibility -- Strategic planning -- Branding -- Marketing research -- Consumer purchasing behavior -- Organizational purchasing behavior -- Marketing communications management -- Sales -- Advertising -- Public relations -- Promotional marketing -- Direct marketing -- Brand ambassadors -- Product management -- Product development -- Product packaging -- Product pricing -- Product quality -- Supply chain management -- Wholesaling -- Warehousing -- Transportation -- Store retailing -- Internet retailing.
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