Buy-in : saving your good idea from being shot down / John P. Kotter and Lorne A. Whitehead.
By: Kotter, John P
.
Contributor(s): Whitehead, Lorne A.
Material type: 
TextPublisher: Boston, Mass. : Harvard Business Review Press, c2010Description: xi, 192 p. ; 22 cm.ISBN: 9781422157299 (hardcover : alk. paper).Subject(s): Sales promotion | Creative ability in business | Public relationsDDC classification: 650.1 LOC classification: HF5438.5 | .K686 2010
Contents:
The death of a good plan -- Saving the day in centerville, Part 1 -- Saving the day in centerville, Part II -- Saving the day in centerville, Part III -- The method -- Four ways to kill a good idea -- A counterintuitive strategy for saving your good idea -- 24 attacks and 24 responses -- A quick reference guide for saving good ideas.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Christ Junior College ->Management | Reference | 650.1 WHI (Browse shelf) | Available | 00015510 |
The death of a good plan -- Saving the day in centerville, Part 1 -- Saving the day in centerville, Part II -- Saving the day in centerville, Part III -- The method -- Four ways to kill a good idea -- A counterintuitive strategy for saving your good idea -- 24 attacks and 24 responses -- A quick reference guide for saving good ideas.
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