Tata : the evolution of a corporate brand / by Morgen Witzel ; foreword by Ram Charan.
By: Witzel, Morgen
.
Material type: 
TextPublisher: New Delhi : Penguin Portfolio, 2010Description: xvii, 222 p. : ill. ; 24 cm.ISBN: 9780670084067.Subject(s): Tata Group -- Public relations | Corporate image -- India | Branding (Marketing) -- India | Creative ability in business -- IndiaDDC classification: 659.2
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
![[REF]](/opac-tmpl/bootstrap/itemtypeimg/npl/Rare-Book.gif "[REF]")
[REF]
|
Christ Junior College ->Reference | Reference | 659.2 WIT (Browse shelf) | Available | 00013984 | ||
|
[REF]
|
Christ Junior College ->Management | Reference | 659.2 WIT (Browse shelf) | C2 | Available | 00015395 |
Includes bibliographical references (p. 206-210) and index.
There are no comments for this item.