Christ Junior College

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Branded beauty : how marketing changed the way we look / by Mark Tungate.

By: Tungate, Mark, 1967-.
Material type: TextTextPublisher: Philadelphia, PA : Kogan Page, 2011Description: viii, 277 p. ; 24 cm. HB.ISBN: 9780749461812.Subject(s): Cosmetics industry | Branding (Marketing) | Advertising -- CosmeticsDDC classification: 381.4566855 LOC classification: HD9970.5.C672 | T86 2011
Contents:
Chasing Cleopatra -- The glamour professionals -- Out come the talons -- The beauty queen of Corona -- The French beauty factory -- Giants in the bathroom -- The Stardust factor -- The five percent solution -- The lure of luxury -- How to launch a cream -- The quest for eternal youth -- Beauty goes global -- A face in the crowd : finding a niche -- Beauty from shelf to street -- Digital beauty -- Under the knife -- The new male order -- Ethical, organic, and sustainable -- The needle artists -- The future of beauty.
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[REF] [REF] Christ Junior College
->General Stacks 		Reference 381.4566855 TUN (Browse shelf) Available 00018065

Includes bibliographical references (p. [257]-258) and index.

Chasing Cleopatra -- The glamour professionals -- Out come the talons -- The beauty queen of Corona -- The French beauty factory -- Giants in the bathroom -- The Stardust factor -- The five percent solution -- The lure of luxury -- How to launch a cream -- The quest for eternal youth -- Beauty goes global -- A face in the crowd : finding a niche -- Beauty from shelf to street -- Digital beauty -- Under the knife -- The new male order -- Ethical, organic, and sustainable -- The needle artists -- The future of beauty.

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