Brands under fire / Ivan Arthur and Kurien Mathews.
By: Arthur, Ivan
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Contributor(s): Mathews, Kurien.
Material type: 
TextPublisher: New Delhi : Penguin Books India, 2008Description: xiv, 214 p. : ill. ; 25 cm.ISBN: 9780670082261.Subject(s): Brand name products -- India -- Case studies | Branding (Marketing) -- India -- Case studies | Brand loyalty -- India -- Case studiesDDC classification: 658
| Item type | Current location | Call number | Status | Date due | Barcode |
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Christ Junior College ->Reference | 658 ART (Browse shelf) | Available | 00014321 |
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